The Couture
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East Town / Juneau Town
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Digital
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West
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Daily Effective Circulation (D.E.C) refers to the total number of potential visualizations for your asset. This number is based on the estimated traffic (1.5 people) per car on the road.
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Times displayed per day.

Description
The Couture is a brand-new addition to Milwaukee’s skyline and the tallest residential building in Wisconsin. The building and sign sit at the heart of Milwaukee’s iconic lakefront, across from the Milwaukee Art Museum and Discovery World. The base of the Couture serves as a transportation hub for Milwaukee’s downtown, the terminus for Milwaukee’s BRT, the Connect 1, and the only Hop streetcar station servicing the lakefront. Atop this transit center, this high-impact LED sign matches the Couture’s innovative design and is visible from surrounding landmarks with year-round interest.
Price per day
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Digital Format
- border_style Asset Size (Feet): 12'6"H x 101'W
- photo_size_select_small Art Dimensions (Pixels): 12'6"H x 101'W
- photo_size_select_actual Resolution: 72 DPI
- color_lens Color: RGB
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